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A trademark is a logo, name, word, slogan
or symbol used by a manufacturer or merchant to identify the
source of the goods and services which the merchant places
in commerce. In some cases (called trade dress) the appearance
of a product or its packaging can also be protected as a trademark.
Trademarks identify goods and Service Marks identify services.
The term of a Trademark or Service Mark is 10 years.
Examples of Trademarks include the following:
1.
A word: "Exxon" for petroleum products.
2.
A phrase or slogan: "It's the real thing" for soft
drinks.
3.
A symbol: "Tony the Tiger" for cereal, or the Exxon
tiger.
4.
A shape: the shape of the Coca-cola bottle.
5.
In some cases, a fragrance, sound or even a color combination
(pink fiberglass insulation).
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